The sports industry is undergoing a technological transformation, reshaping how athletes train, how fans engage, and how organizations operate. With increasing demands for performance optimization, immersive experiences, and operational efficiency, sports organizations are turning to advanced technologies to address challenges and unlock new opportunities. From wearable devices to AI-driven analytics and smart stadiums, innovation is becoming the backbone of modern sports.

Sports

Enhancing performance and engagement


Athlete performance and injury prevention are at the heart of this evolution. Wearable devices and sensors now allow real-time tracking of metrics and empower coaches and sports scientists to make data-driven decisions that improve outcomes while reducing the risk of injuries. Beyond the athletes themselves, sports organizations face growing operational complexities. Managing logistics, training schedules, and game-day operations requires seamless coordination between multiple systems. Fan engagement and overall fan experience is being improved by new technologies. Recent advancements in predictive analytics and AI capabilities also shape various shifts in this industry.

What we’ve delivered for the industry

Sourced an expert AI engineer for a human pose recognition project within days

Assembled a development team for a major international athlete recovery brand

Developed a complete SaaS platform for sports event registration and participation

Winning requires access to a diverse range of technological competencies


Motion trackers can identify imbalances in an athlete’s movements, helping refine training regimens and avoiding overuse injuries.

Smart stadiums equipped with IoT devices are improving fan experiences with efficient ticketing, crowd management, and energy optimization. These connected systems also enhance safety and streamline operations, creating a better environment for fans, athletes, and staff alike.

Augmented reality (AR) apps overlay real-time stats onto live games, providing a richer viewing experience, while virtual reality (VR) platforms allow fans to experience the thrill of a courtside seat from the comfort of their homes. 

AI plays a critical role in sports. One area is scouting, where this technology can assist in evaluating player potential based on performance data and helping teams make informed recruitment decisions. Another is game strategy and analytics: AI-powered platforms process vast amounts of data, from game footage to player biometrics, delivering actionable insights to coaches and teams. These tools can predict in-game scenarios, analyze opponent strategies, and refine tactics in real time. 

By analyzing fans purchase histories, attendance records, and social media engagement, organizations can offer tailored content, exclusive merchandise, and customized ticket packages.

Empowering sports industry

The integration of these technologies creates a unified vision for the future of sports. Wearables and AI empower athletes to push their limits safely, immersive technologies bring fans closer to the action, and smart systems enhance the efficiency of operations. With our expertise in this area, we can not only support any organization, but help them utilize technology to transform their business, creating limitless opportunities for innovation and growth.

We have experience supporting clients in the sports industry

AI-powered precision in sports

Location

Norway

Customer since

2024

Industry

Sportstech

SportAI, a Norwegian B2B sports technology company backed by record-breaking world chess champion Magnus Carlsen, uses AI to revolutionize sports coaching, commentary, and analysis.

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AI-powered precision in sports

We deliver technological competence

Working with competent developers in Europe, we turn every obstacle to opportunity.

Our services

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